Identity, brand collateral, and swag
Some projects require twice the time in planning than in execution. If you own a sea-going vessel, it's likely to be your favorite possession. Despite the high-end demographic within the maritime sphere, it’s hard to find efficient and reliable professionals to call upon for complex systems projects. The voice of BoatRx needs to speak to the industry with a young, updated, athletic and clean identity while maintaining a timeless, utilitarian feel that mariners expect from a reputable brand they can trust.